Last Modified 23/04/2019
To keep this Notice simple, we have not provided a Definition Section. Any capitalized word in this Notice that is not defined in the text itself shall have the terms defined by the GDPR in its version as of the date this Notice was last modified on.
Your privacy is important to Kering and its Houses and subsidiaries ("Alexander McQueen", "us", "our") and we are committed to protecting your Personal Data. This Privacy Notice ("Notice") relates to our use of your Personal Data when you interact with us through our Alexander McQueen website, social media or adverts and content on third party websites (collectively “Alexander McQueen Content") or otherwise engage with us, for example by contacting Customer Services or Kering Signature, attending an event, tradeshow or other Alexander McQueen event.
This Notice explains who we are; what information we collect about you; how we use it (including who we share that information with); our use of cookies; and your rights and choices regarding your Personal Data. Unless otherwise defined in this Notice, capitalized terms used in this Notice have the same meaning as in our Terms of Use.
We are accountable for the Personal Data you provided to us; however, as we may share your Personal Data within our group, other Kering entities may also use your information in accordance with this Notice. This means that we are the Data Controller, even though Kering SA may be a joint Data Controller for legal purposes.
If you have any questions or concerns about our use of your Personal Data, then please contact us using the contact details provided in the section "How do I contact Alexander McQueen?" of this Notice.
We encourage you to take the time to review this Notice in full to make sure you are informed. However, if you only want to access a particular section of this Notice, then you can jump directly to that section:
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear as of the date this Notice was last modified. For an up to date list of the Kering Houses, please refer to our Website.
By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. Further information are published in our annual report and other mandatory investor documentation that can be found on the website that is governed by this Notice.
The Personal Data that we may collect about you broadly falls into the following categories:
When you engage with Kering, either online or in person, we may ask you to provide us with Personal Data about you. For example, we may ask you to provide us with your contact details to register an account with us, to sign up to receive our newsletters or information about our products or events, receive job offers or financial communications and/or to submit enquiries to us.
You may also provide us with your Personal Data in other ways, such as if you contact us in relation to employment opportunities; purchase products or communicate with us through social media or our customer services teams; join a loyalty scheme or reward program, participate in our promotions, contact us on Kering Signature, or interact with us at tradeshows or our other events. The Personal Data that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point when we ask you to provide it.
We may collect:
When you visit the Alexander McQueen Sites, engage with Alexander McQueen Content, Kering Signature or with us digitally, we may collect certain information automatically from your computer, tablet or mobile phone (a “Device"). In some countries, including countries in the European Economic Area, Japan, or New Zealand, this information may be considered Personal Data under applicable data protection laws and/or the General Data Protection Regulation (the “GDPR”).
Specifically, the information we collect from you automatically may include information like your IP address, Device type (i.e., make and model), unique device identification numbers, browser-type, time zone settings, broad geographic location (e.g. country or city-level location) and other technical information. With your consent, some of the Kering Sites may also collect your precise location information from your Device to provide location-based services. You may change your preferences at any time by adjusting the settings on your Device.
We may also collect information about how your Device has interacted with us, including the pages accessed and links clicked, how you navigate to and from the Kering Sites and Kering Content (such as how you scroll over the Kering Sites and Kering Content, which parts you click and how long you spend on each page), your preferences, the products and/or services that you have viewed or searched for, crashes and download errors and response times.
Some of this information may be collected using cookies and similar tracking technology, as further explained under in section "Does Kering use cookies and other similar technologies?" below.
From time to time, we may receive information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your Personal Data to us.
Our third-party sources, and the types of information we collect from them, include
We may use the personal data provided above in combination or not, with your purchase history and other personal data that you share voluntarily with our sales advisors or otherwise (e.g., via social media, cookies, etc.) (hereinafter your “Personal Data”) for the following purposes:
We will never contact you to ask for your password.
Please be careful if you receive any communications from people requesting this information.
We are required to satisfy one or more of the reasons set out by applicable data privacy law before we can collect and use your Personal Data.
Generally, our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally rely on one or more the following legal bases to collect and use your Personal Data:
| Legal basis | How we use Personnal Data |
|---|---|
| Taking steps to or Performance of a contract | Using your information may be necessary for us to perform our obligations under a contract with you or with a view to entering into such a contract. For example, where you have: (i) requested services and/or products from us, we will need to use your information to provide those services and/or products that you have requested; or (ii) approached us in relation to employment opportunities, the collection and use of your Personal Data is necessary to enable us to assess your application |
| Compliance with our legal obligations | The collection and use of your Personal Data may be necessary to enable us to meet our legal obligations. For example, if you are a business customer we need to process your information to verify your identity and undertake necessary due diligence checks |
| Pursuing our legitimate interests | Where such processing is not overridden by your rights, we are permitted to use your Personal Data to pursue our legitimate interests, for example to operate the Alexander McQueen Sites and our other digital offerings, to improve our products, the Alexander McQueen Sites and our other digital offerings, to undertake marketing, or otherwise to help us achieve our purpose to empower imagination. We may have other legitimate interests and if appropriate we will make this clear to you at the relevant time. |
| Consent | In some limited circumstances, we rely on your consent to collect and use your Personal Data. For example, we rely on consent in relation to creating a profile about you to send personalized e-marketing or communication from different Houses within the Alexander McQueen group. If we rely on consent, this will be made clear to you at the time we request your information. You can withdraw your consent at any point by using the mechanism provided at the time, or by contacting us using the contact details provided in the section "How do I contact Alexander McQueen?" of this Notice. |
You may not always be required to provide the Personal Data that we have requested. However, if you choose not to provide certain information, you may not be able to take advantage of some of our services. Any information that is so required is clearly marked as mandatory. If you would prefer that we not collect certain Personal Data from you, please do not provide us with any such information, or opt out of providing this information where applicable.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data).
If we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), these interests will normally be as set out in this Notice; however, if this changes we will make clear to you at the relevant time what those legitimate interests are.
If you have any questions or need further information concerning the legal basis on which we collect and use your Personal Data, please contact our Data Protection Team. Details for how to contact our Data Protection Team can be found in the section “How do I contact Alexander McQueen?"
When you access the Alexander McQueen Sites, view or interact with Alexander McQueen Content or otherwise communicate with us digitally, Alexander McQueen and our partners may place small data files on your Device, known as "cookies", to collect and use Personal Data about you, including to serve interest-based advertising. Learn more about cookies and other similar technologies, including how to amend your cookie settings by referring to our Cookie Policy.
When you:
(i) sign-in to our Alexander McQueen Sites using a Social Media or other websites;
(ii) access Social Media using the Alexander McQueen Sites or other websites; and/or
(iii) submit content to Social Media or other websites using a Alexander McQueen Site, that Social Media or other website may use cookies and similar technologies to collect data about user behavior for its own purposes. This use of cookies is conducted as described in the third party’s own cookie policy, over which we have no control.
We may disclose your Personal Data to the following categories of recipients:
Subject to applicable data protection law (including limitations provided by that law), you may also have the following rights:
You can exercise these rights by contacting us using the information provided in the section “How do I contact Alexander McQueen?" of this Notice. We respond to all requests we receive from data subjects wishing to exercise their data protection rights in accordance with applicable data protection laws and/or the GDPR and we may require reasonable documentation to verify your identity prior to granting your request.
If you have any questions or concerns about how we use your Personal Data, please do not hesitate to let us know.
We will only send you electronic or digital alerts if you have agreed to this, or if we are otherwise permitted by law. If at any time you decide that you no longer wish to receive email alerts from us, you may opt out by clicking on the relevant ‘unsubscribe’ link in the email you receive, by sending us an email, or by contacting us using the contact details in section "How do I contact Alexander McQueen?" of this Notice.
Please note that while we will honor your request to stop receiving email alerts, we will continue to send you service-related communications such as emails confirming purchases through the Alexander McQueen Sites and keep your information for record keeping and legal purposes.
We will retain your information where we have an obligation or ongoing legitimate business need to do so (for example, to provide you with access to the Alexander McQueen Sites or other digital offerings you have requested, to provide you with a product you have purchased or is under warrantee, or to comply with applicable legal, tax, or accounting requirements).
When we have no further obligation or ongoing legitimate business need to process your Personal Data, we will either delete or anonymize it.
As an international entity, for the purposes described in this Notice we may need to transfer, and process internationally certain types of your Personal Data as listed above (including in countries outside the European Economic Area (the “EEA"), Switzerland and the UK), notably throughout the Kering Group and to the jurisdictions in which those entities are based, as listed on our website. This means that when we process your Personal Data we may process it in any of these countries.
As a result, your information may be transferred to and/or processed in countries that are not considered by the European Data Protection Authority to provide adequate protection to Personal Data or may not guarantee the same level of protection for Personal Data as the country in which you reside. However, we have taken appropriate safeguards to ensure that your Personal Data will remain protected in accordance with this Notice. This includes implementing the European Commission's Standard Contractual Clauses for transfers of your Personal Data between our group companies, and with our third-party service providers, partners and other suppliers, which require all group companies to protect Personal Data that they process from the EEA in accordance with European Union data protection law.
We understand that you care how your Personal Data is used and/or shared with others, and we value your trust and seek to safeguard your Personal Data.
We implement appropriate technical and organizational security measures, including physical, administrative and technical safeguards with the objective of protecting your Personal Data from unauthorized access, use and disclosure. To ensure the security of your Personal Data, we communicate our privacy and security guidelines to all Alexander McQueen employees and enforce privacy safeguards within the Alexander McQueen Group.
The measures we use to protect your Personal Data are designed to provide a level of security appropriate to the risk of processing your Personal Data. However, please be aware that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures that we have in place to safeguard Personal Data will never be defeated or fail, or that those measures will always be sufficient or effective.
As described above, the Alexander McQueen Sites may contain links to and from other third-party websites and services (collectively, “Third Party Sites") that are not controlled and operated by us.
Please be aware that we have no control over the content, policies or actions of these Third-Party Sites. Your use of these Third-Party Sites is at your own risk and we do not accept any responsibility or liability for the privacy practices of these Third-Party Sites. We encourage you to read the privacy policies and terms of use of each Third-Party Site to which you link from the Alexander McQueen Sites.
The Alexander McQueen Sites may facilitate easy access to certain social networking Third Party Sites and other websites or services with user-generated content features, such as Facebook, Instagram and Twitter (“Social Sites"). You understand that we do not control such services and are not liable for the manner in which they operate.
The Alexander McQueen Sites may enable you to:
Alexander McQueen and its preferred third-party service providers or business partners may offer surveys through a Alexander McQueen Site.
Where we do this, we will use your Personal Data as set out in this Notice, or as otherwise notified to you.
However, in certain cases, a third party’s privacy policy may apply to any Personal Data that you provide in connection with such Survey. Before entering any Survey, we encourage you to check who is operating the Survey in question, and the terms, conditions, policies and rules that apply to it.
To learn more about the terms and conditions that apply to Surveys being run by Alexander McQueen, please refer to our General Terms of Use.
The age of the legal majority for the use of our sites, offers or other content depends on the jurisdiction you depend on. In this regard, we have incorporated this data into our registration forms and will only allow you to register if your age corresponds to the local legal obligations, or if you have the authorization of an adult holding parental authority towards you.
We take your privacy very seriously and understand the importance of taking additional precautions to protect the privacy and safety of children who use Alexander McQueen products and services. We do not knowingly solicit or collect personal data from children who do not have a digital majority.
We may update or modify this Notice from time to time in response to changing legal, technical or business developments. We will inform you of any material Notice changes if and where this is required by applicable data protection laws. The date of the most recent version of this Notice will appear at the top of the page.
If you have any questions regarding our practices or how we handle your information, please contact our Data Protection Team by sending an email to Privacy@alexandermcqueen.com or Privacy@Kering.com or by post to KERING, Group Privacy Officer, 40 rue de Sèvres, 75007 Paris, France.
Thank you for taking the time to read this Notice.
© Kering 2019
